Molecular Branding
By TIM RANSOMWith Ty Ragland on Value Analysis
A Definitive Guide to Brand Creation and Stewardship
Discover The Secrets of Brand DNA Ransom's pioneering work identifies the structure, sequencing and relationships of the base elements (he calls molecules) found within core of brand DNA. Using this book as a blueprint, it is now possible to isolate desirable traits and eliminate undesirable traits within your brand. What this means to you is that you now hold the keys to unlock your brands financial future via brand molecular engineering.
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