Molecular Design
By TIM RANSOMA Comprehensive Guide to the Creative Process
DESIGN. It's the passion that inspires, compels, and motivates your customers with brand desire.
In his second book in the definitive guide series to Brand Stewardship, Ransom brilliantly bridges the gap between marketing and design professionals who many times end up pulling at opposite ends of a rope instead of pulling together.
- Discover the secrets behind the creative process.
- Learn how to find and execute the "Big Idea"
- Control the design process to maximize your brands' power on shelf